Without boring you with all of the details of what Twitter is and how it works, we’re instead going to jump straight into everything you need to know about promoting your brand on Twitter and how to get more followers and customers as a result.
Because Twitter has kind of become a monster that no one really knows how to strategically tackle anymore, we’re going to give you a step by step plan of how you can manage your Twitter account every day to ultimately build your brand in a particular niche.
Without followers, you’re nothing. Followers are the people that took the time to “subscribe” to what you have to say on Twitter, and without them, your brand won’t ever go anywhere. That’s why in addition to the content you’ll be posting, the first thing we’re going to discuss is how to boost your current number of followers on a regular basis and how you can keep those followers over the long haul without them dropping out.
Before we jump into the “how” of gaining more followers, we’re going to explain the basic gist of what it is we’re going to be doing. Basically, the theory is that if you follow enough people on Twitter, a certain (albeit small) percentage of them will check out your Twitter profile and will follow you back if they like what they see. The trick is to follow people who are already interested in your niche so that when you follow them, there’s a higher probability that they’ll follow you back because they’re already interested in the types of things you’re going to be saying.
On average, we’re going to aim to follow 100-150 people daily. Of these people, on average 10-15% of them will see what you’re about and will follow you back. That’s about 15 new followers each day who are interested in the brands you’re promoting, the products you’re pitching, and the things you have to say about the industry.
Twitter Follower Software
Obviously, to go through Twitter to find 100-150 every day who are interested in your niche already would be a nightmare. Luckily, there is software on the market (both paid and free versions) that allow you to mass follow and mass unfollow people every day. The goal of using this software is to streamline the process of following people so that all you have to do is click a few buttons to be on your way to a Twitter dominator.
After reading about the two main Twitter software available on the market, you may be a bit confused about how the whole process works and what is actually going on behind the scenes. If you scroll to the bottom of this article, you’ll see an example of what you’ll be doing with these software and how they’re relevant to your business.
The software listed below (TweetAttacks and TweetAdder) are designed to search for users on Twitter based on who they’re currently following or what they’re currently tweeting about. By searching through the depths of Twitter, these software help you find relevant users who are interested in the niche that you’re working within. You’ll see words like “parameter” listed below, and all it simply means is the search term that you’re going to be entering into the software to search for users to follow. So, if you’re thinking of following people who are interested in coffee, you may enter words like “coffee” or “@Starbucks” in the case of following users who are already following a relevant brand.
The first piece of software we’re going to be looking at is called TweetAttacks. TweetAttacks has both free and paid versions as an option, but if you’re just getting started with building a Twitter following, the free version is more than good enough to get you going in the right direction.
The way TweetAttacks works is simple. After entering your Twitter account information into the software so that it can log into your account on your behalf, it asks you for some basic criteria. The three main options you’ll be concerned with are the “Account,” “Task,” and “Parameter” fields. As evidenced by the screenshot below, you can see that these three fields appear on the top of the main window and are easily selected.
These fields help you choose which Twitter account you’re going to be doing the adding with, what type of task you’ll be engaging in, be it following people based on who they’re already following, what they’re tweeting about, or unfollowing, and what criteria you’re looking to search for.
Similar to TweetAttacks, TweetAdder is another very powerful piece of Twitter marketing software that allows you to manage multiple accounts and automate the entire process of adding or unfollowing Twitter followers. Although TweetAdder has no free version (only a demo version that will give you an idea of how powerful the software is), the paid version of the software is bar none the best on the market. It allows you to search for people not only following other users in the same niche as your own, but it also allows you to search users’ profiles, their location, and any other information they’ve shared on Twitter in the past.
In order to keep your name current in people’s minds, it’s important that you Tweet on a daily basis. There are a lot of differing opinions about how often you should Tweet and about what, but in our opinion, it’s important to Tweet at least 10 times a day. These tweets shouldn’t all be about your brand or business, but instead should start conversations in the Twitter universe about what’s going on in your market’s world. People subscribe to other Twitter followers to join in on the conversation, so why not give them something to talk about instead of simply posting about the products you’re trying to sell.
Of the 10 tweets that you send out on a daily basis, it’s a good idea to make 8 of them about things other than your own product so that people stick around to talk about whatever it is that’s going on. Make about 5 of those 8 questions that other people can answer and the remaining 3 just statements about your day and how your brand is developing nicely. The remaining 2 tweets can be things like affiliate links or direct plugs for your website. Try to make them different every time you post them, as no one wants to see the same thing over and over in their Twitter timeline.
In addition to the tweets that you’ll be posting to try and initiate conversation on Twitter, it’s also recommended that you also dive into some conversations yourself. If you have a spare few minutes each day, hop on Twitter and take a look at your timeline. If you see something relevant on your feed, ask a question about it or respond to a Tweet that someone else posted. The more conversations you can join, the more people you’ll be interacting with. And if those people retweet or favorite a post of yours, it will in turn show up on their timelines as well to be shared with their relevant followers too.
When To Tweet
If you’re going to be tweeting 10 times a day, you might as well make the most of them by posting tweets at the right times of the day. A quick Google search will show you when Twitter users are online the most and when they’re simply waiting to get off work to check Twitter again. Statistically speaking, people hop on Twitter around noon time (which is when people get off of work for lunch) and at 5 o’clock when their day is over. This is obviously different depending on where you live in the world, as the time differences can make a big difference depending on where you’re located.
Speaking generally, timing your tweets so that the tweets about yourself appear once at around noon time and once around 5 o’clock is best. Save the other Tweets for other times of the day when people are less active, but you may linger in people’s Twitter timelines for longer than at peak times.
Which Time Zone?: Obviously, the time zone that you’re in should determine when most of your followers are online. If the products that you’re marketing aren’t time-sensitive (meaning that you’re not a coffee shop located in the Eastern Time Zone of the United States), pick a time zone that gets a lot traffic. That means that either pick GMT, EST, or PST, all of which are high population density areas that have large numbers of users hopping online at noon and 5 o’clock in their respective time zones.
Automating Your Tweets
Obviously, trying to get online 10 times a day to post new tweets can be a bit of a nuisance. Considering the fact that most of us have day jobs and can’t spend hours at a time at a computer waiting for noon to roll around to send out a tweet to try and capture the market, there has to be an easier way, right?
Tweet automation is nothing new, but very few services have managed to capture the essence of what’s necessary to pull it all off. If you purchase the TweetAdder software, you’ll notice that automated tweeting is a built in feature. However, if you’re trying to keep your costs down to 0, there are indeed free services that you can use that can aid you in the process as well.
My personal favorite web-based Tweet automation service is called SocialOomph. It’s a bit of a lame name, and it doesn’t have that great of an interface, but it’s a damn good service that lets you easily schedule tweets at exactly the times you want and lets you get on with your day. Without getting too in-depth with how exactly you can sign up and get started with the software (you can watch the video tutorial posted at the end of this section to see how to get everything set up properly), in short SocialOomph lets you add tweets to a scheduled list to post them at a later time. If you take an hour or so at the beginning of every week, you can get online and mass create tweets that can be scheduled for any time of the day on any date.
If you sign up for their premium services, you’ll have the option to enter spinnable text (Read this to see what spinnable text is: http://www.blackhatworld.com/blackhat-seo/black-hat-seo/156283-art-spinning-text-explained.html) as well. This is great if you’re looking for a way to automatically post similar text without having it get blocked by Twitter’s “This tweet has already been posted” block that recently got implemented. Say the same thing without using the same words.
Design Your Profile
If when you set up your Twitter account you didn’t go to the trouble of getting a good profile setup, now is the time to do that. Profiles that have relevant information, such as a bio, an avatar, and a custom background gain more followers than those that don’t. By taking the time to design your profile, you’re showing potential followers that you care about what it is that you do and that you’re in it for the long haul and aren’t just making Twitter profiles to promote a product or to make sales.
In your bio, include what is that you do, how long you’ve been doing it, and why you’re now on Twitter. Also, include a link back to your website. The number of hits you’ll get from people checking out your profile and then seeing what your website looks like will be significant, so if nothing else, be sure that your Twitter bio has a link.
For your avatar, upload a relevant image of your company’s logo or of your own face. Twitter profiles that have avatars that are relevant are more likely to get follow backs. A recent trend has been to add a picture of an attractive girl or guy on Twitter in hopes that people follow them for their attractiveness as opposed to what they have to say. Whether or not this works is unknown to us, but if you’re in the business of simply gaining huge numbers of followers instead of building a reputable brand, by all means give it a shot.
Not everyone is a design guru, so getting a custom background designed could be a bit difficult. However, if you have an extra five bucks to spend, you can head over to Fiverr.com to see if you can find any designers over there who would be interested in designing you a custom background for your Twitter page for just 5 dollars. Custom backgrounds are really a novelty, but if you took the time to design something for your Twitter page, it again adds to the credibility of your brand and could pay off in the long run.
Let’s say that you run a website that sells personalized coffee mugs. In order to sell more mugs, you’re going to employ the help of Twitter software to get your more followers and ultimately more hits on your website.
No matter which software option you choose, the concept behind them is the same. By targeting relevant Twitter users who post or read about coffee regularly, you’re likely to gain a bigger audience than if you were to just try and gain any old followers. The “parameters” of your search are going to be something coffee related or are going to be based around followers of a particular user, perhaps Starbucks in this example. By automatically following people who are interested in Starbucks coffee or who are interested in coffee in general, when they see that you have followed them, they’ll be more likely to follow you back than someone who you found just by randomly clicking around on Twitter.
We covered a lot of topics in this article, and considering how much we covered, it’s probably safe to say that you didn’t understand some of it. Below are some video resources online that will help you better understand how TweetAttacks works, how TweetAdders works, how you can use these software every day to automate things like Tweets and follow/unfollow requests, and how you can use the free SocialOomph service to schedule Tweets automatically (in case you do not want to invest in either software).
Using Social Oomph
Managing a Twitter account can be tough, but in order to make a name for yourself in your respective niche, you’re going to have to go through some of the work necessary to get things off the ground. Luckily, Twitter automation software has made it incredibly easy to gain new followers and fans for whatever it is you’re promoting. By automatically joining in on the conversation you can attract new customers to your brand without having to be insincere or dirty tactics.
The followers you gain from the methods listed above are real people interested in your brand, not just people looking to spam your page (although you may get a few spam messages from time to time). The results may not be staggering (like hundreds of followers a day), but over time you’ll build a steady following of people who are genuinely interested in what it is you do and will continue to come back for more.